As West African economies become increasingly digitized, social media is no longer just a communication tool: it is becoming a lever for market access , commercial structuring, and job creation. However, until now, there has been little empirical evidence to measure its real impact on the economic performance of agripreneurs. It is with this in mind that a regional assessment was conducted to analyze how the strategic use of social media platforms influences the income, economic resilience, and job creation capacity of agricultural entrepreneurs within the WAEMU region. The CRIHD, as an expert firm and implementation partner, provided technical coordination for the study, using an approach that combined quantitative data collection, qualitative interviews, and in-depth analysis of entrepreneurial trajectories. The intervention made it possible to examine the dynamics of digital adoption, hybrid economic models (agriculture + digital), and the differentiated effects according to gender and entrepreneurial profile. The analysis highlights a structural change: when integrated strategically, social networks help broaden access to markets, reduce transaction costs, improve the visibility of agricultural products, and stimulate related job-creating activities (logistics, processing, digital marketing). Beyond the findings, the study made operational recommendations for decision-makers and technical partners, particularly in terms of support for digitization, appropriate financing mechanisms, and the integration of digital technology into policies supporting agricultural entrepreneurship . This mission confirms an essential reality: agricultural transformation in West Africa is not only taking place in the fields, but also in the digital ecosystem that connects producers, markets, and consumers.
